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the day after tomorrow!
Pet Peeve #23 - Why don't people know the difference between "ENSURE" and "INSURE"?
January 31, 2015
I am no English or Grammar expert, but people in the financial industry and specifically the insurance industry really do need to use these words correctly. Don’t you think so? I’ve been told that in a few cases they are interchangeable. Maybe so, but for the most part – NOT!
I’m not going to explain the difference, but please look it up. Because I want to insure that these words start being used correctly.
Yes, I did use the wrong word above just to see if you would catch it! (It pained me to write ‘insure’ when it should have been ‘ensure!’)